Personal project: Environmental advertising campaign: Save the Ocean. Don't use plastic. 

The aim of this project was to create public awareness about an environmental issue through the use of design. The issue I chose to highlight is the use of plastics in our everyday lives and the impact this has on our oceans and the animals which live in them. I used images of plastic waste, the ocean and a whale to demonstrate how marine life can end up ingesting plastic bottles once they have been used and discarded by people. Through the use of this imagery, the public are able to see what can happen to marine life if they choose to use plastic as opposed to a more environmentally- friendly option. For this campaign to be successful, it would need to reach a mass audience and as such, it is able to work across different mediums like posters, t-shirts and bags.